Velonetic,
Lloyd’s Building

CITY OF LONDON, LONDON

An innovative exhibition experience showcasing the future of InsurTech

Welcome to the world of Velonetic™ within the Lloyd’s building. Get to travel with us through a workspace and exhibit space within the prestigious building to experience the recently launched InsurTech firm, Velonetic™.⁠ We designed and crafted in partnership with the creative teams at Basha—Franklin and Bareska.

Through collaboration with the creative minds at Amalgam, we designed an LED art installation that brings light and motion into the exhibit area. This animated light piece visualises data flow and constant motion, evolving and changing on how it reflects on us, like the work done by Velonetic™ in the InsurTech industry.


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 ⁠We paid homage to Richard Rogers' acclaimed building design through the use of light, volumes and materiality, making a space that connects with the building while elevating the brand experience.

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“⁠Working in creative partnership with Basha—Franklin who delivered unique and high end 
interiors for the workspace and exhibit space, taking materiality to the next level.”

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“Our aim is to visualise the world of data and to bring an engaging narrative what this historic change could look like. ”

Dan Moscrop

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CLIENT

Lloyd’s of London
DXC
Velonetic

PARTNERS

Basha–Franklin
Bareska

TEAM

Creative Direction - Dan Moscrop
Design Director - Nacho Varone
Designer - Tim Kirsch
Project Manager - Ellie Geller

ThemSmile

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