Founders Forum Group reached out to THEM in search of redefining their workspace after their move to an exciting new location. As a global community of founders, investors, CEOs, and leaders, Founders Forum Group and its businesses empower and inspire entrepreneurs at every stage of their journeys. Our role was to embed their spirit of innovation into their new space.
We were responsible for creating a workspace that enhances the FFG culture. Their new location at 180 The Strand, a significant landmark and hub for the modern creative individual, was a fantastic blank canvas for us to work with, the architecture of the space being an incredible inspiration to our process.
Founders Forum Group was in need of an impactful reception area. We achieved this through constructing a lightbox out of 3 layers of etched acrylic and programmable LED lights. We created a directional section that would guide visitors towards the various companies living under Founders Forum Group.
Attention to detail is something THEM takes great pride in. We have incorporated the hexagon from the FFG logo into the lightbox structure through a grid made up of multiple layers. When overlapped, the layers create hexagons that change perspective when passed-by, thus offering a dynamic approach to the brand.
The FFG headquarters needed designated areas for the different teams it houses. Our approach involved creating team totems that adds personality and flair to the team areas, and works in conjunction with the directional signage created.
Founders Forum Group pride themselves with their community of A-list entrepreneurs and investors. THEM dedicated a space within the FFG boardroom to a photographic installation that highlights the industry connections the company has. Part of THEM's work was to develop meeting room signage. This was inspired by the locations in which Founders Forum Group have hosted events and created ‘forums’. The hyper-vertical design nods to the overall finishes and textures of the office space.
CLIENT
Founders Forum Group
PARTNERS
180 Strand
PRODUCTION
Creative Direction - Dan Moscrop
Design Director - Nacho Varone
Designer - Sabina Otelea
Project Manager - Ellie Geller
LONDON
3D1 ZETLAND HOUSE, 5-25 SCRUTTON STREET, LONDON, EC2A 4HJ
BARCELONA
THE SOCIAL HUB C/ DE
CRISTÓBAL DE MOURA, 49, BARCELONA 08019