For too long potential visitors had walked straight past the almost unbranded site (often mistaking it for a car park), we thought it was about time they shouted about how great they are. Through the graphic posters series we were also able to inform visitors about the venue’s independent status, driving home its importance to the local area and community.
A practical purpose
The multi-functioning venue offers different spaces, activities and events to its loyal and new visitors. A simple, bold wayfinding strategy was adopted to help them navigate the expansive building with ease, whilst providing guests with a shared-experience of being in a vibrant and welcoming environment.