Reflecting on 25 years
To celebrate Viaduct’s 25th year in business, the piece was to promote an event celebrating 25 years of chair design and looking to the future of what’s coming next. Reviewing the pieces we took inspiration for the print work from a central mirrored ‘stage’ that ran through the centre of the exhibition.
We mixed unique contrasting colours for the print and silver foil-blocked the VIP invitations to match the mirrored surface to both the face and edge.
Boosting the coverage
Our design was picked up by respected IdN (International Design Network) as a cover for their print and digital magazine, demonstrating that good design pays for itself. The magazine has a reach of cover 349,000 leading design professionals promoting Viaduct internationally.