Creating a street presence
It would be hard not to know who Sony Music are, though before this project you could have stood outside their offices without knowing of their existence in London’s Derry Street. Sony’s story began in 1887 with the formation of Columbia Records – still the oldest surviving label in the recording industry. Today, Sony Music comprises a variety of record labels devoted to every genre of music, from rock to pop, classical to urban.
In the UK, Columbia, RCA, Since ’93, Syco, Relentless, Black Butter, Ministry of Sound, Insanity and The Orchard are part of the Sony Music family and represent a hugely diverse roster of artists.
Capturing the brands
Sony Music’s head office has won numerous awards, designed by MoreySmith who’ve captured Sony and the spirit of the individual labels. This second phase of work was to give a presence for each of the main brands found within the building. Specifically on arrival to Derry Street and to create a statement piece as visitors exit the lifts.