Transforming the workspace
Primark is a leading retail brand renowned for fantastic fashion at amazing prices. Primark started out as Penneys in Ireland (where it still trades under that name). It first opened its doors in Mary Street in Dublin in June 1969 before its rapid growth. The Primark offices occupied two buildings on the site of the brand’s first ever store. The company’s esteemed history, particularly in this location, played a large role in informing the design for its new space but not without its challenges, as the two buildings were very different.
Primark faced a problem encountered by many fast moving successful companies. As they expanded, their office environment was no longer conducive to their working practices. After acquisition by Associated British Foods, a focus was placed on transforming the buildings into a workplace that would retain and attract the talent needed to run a modern fashion brand.
Uniting the Buildings
We worked with Moreysmith architects to create an inspirational working environment for 600+ employees, that showcased Primark’s bright, youthful and vibrant brand, transforming their working culture from closed and disconnected to open, light and collaborative.