SEASON 1 EPISODE 12: 

Super Group: Nicola Osborn & Isabella Williams 

In the twelfth episode of That Workplace Experience Podcast, host Dan Moscrop visits Super Group's London headquarters with Nicola Osborn, Creative Director, and Isabella Williams, Interior Designer at Basha-Franklin, to explore how workplace design can bring brand, culture and experience together.

This is a special episode for THEM, having collaborated with Basha-Franklin to create the workplace's brand experience, environmental graphics, wayfinding and storytelling. Download the Workbook and watch the episode to see the spaces in full.

Joined by Nicola and Isabella, Dan explores the transformation of Super Group's London headquarters, a workplace designed around sport, play, competition and connection. Together, they discuss how strategy shaped the brief from the outset, creating a workplace that supports culture, encourages collaboration and gives people a genuine reason to come together.

The conversation explores brand storytelling, human-centred design and the role of the workplace in supporting return to office. From hospitality-inspired spaces and an open auditorium to immersive brand moments and flexible environments, Nicola and Isabella share how architecture, interiors and brand were brought together to create a workplace that feels authentic, memorable and alive.

The episode also touches on acoustics, neuro-inclusive design and adaptability, exploring how workplaces can support different personalities, activities and ways of working throughout the day. Nicola and Isabella reflect on why the most successful workplaces aren't just functional, they're places where people feel connected to the culture and proud to belong.

Video production and camera: Calum Lindsay

Camera: Miguel Santa Clara

Illustration: Phoebe Gitsham