Since then we’ve continued to produce bold and engaging seasonal campaigns to promote NYO’s sellout concert tours. Depending on programming, briefs have varied from strains of modern life to historical protest movements, and have kept us inspired with new creative challenges. We build partnerships with our clients and feel committed to their success, this coupled with our unrelenting creativity is what keeps them coming back to us year on year.
Most recently NYO’s concert tour was centred around the theme of “Hope”, a topic which was chosen by the teenage musicians themselves in response to recent global events and current affairs. It was important that our campaign creatively captured the spirit of the youth orchestra on their mission to spread hope through the joy of music.