NYO, London

As a longstanding client of ours, we’ve been working with the National Youth Orchestra of Great Britain since we rebranded them back in 2014. Back then we relished the challenge to create a logo mark that was youthful yet expressive of the rich history of the orchestra. Our system of dynamic, flexible brand assets not only captured the energy and vibrancy of the orchestra but have also stood the test of time.

Since then we’ve continued to produce bold and engaging seasonal campaigns to promote NYO’s sellout concert tours. Depending on programming, briefs have varied from strains of modern life to historical protest movements, and have kept us inspired with new creative challenges. We build partnerships with our clients and feel committed to their success, this coupled with our unrelenting creativity is what keeps them coming back to us year on year.

Most recently NYO’s concert tour was centred around the theme of “Hope”, a topic which was chosen by the teenage musicians themselves in response to recent global events and current affairs. It was important that our campaign creatively captured the spirit of the youth orchestra on their mission to spread hope through the joy of music.