Understanding core values
When the talented folk at Letalab approached us for a rebrand we jumped at the chance to work with them! Having partnered with them on projects in the past, we know first-hand what a talented and creative bunch they are. Letalab required a branding identity to capture their creativity, smart-thinking and personal approach to copywriting.
We wanted the logo to convey Letalab’s human, honest brand values, which was achieved by crafting softened details into the logotype. At the same time Letalab’s work largely occupies digital spaces, so a nod to this and their core client base is seen through the brand icon which was inspired by square brackets and given a modern techy twist.