Gunn Associates,

Tried and tested process 

We worked closely with the team at GUNN Associates to deliver a new brand and identity for this highly specialist architects firm based in central London. 

We initiated our rebrand with the Them Ten process, giving us a unique insight into what’s at the core of their company’s values, what inspires their team and drives their business forward. A recurring theme which stood out from our deep dive sessions was the team’s determination to exceed their client’s expectations and provide unexpected, tailored solutions for every single project. 

The Outcome

A balanced, clean logo was designed as a bold mark of quality and was supported by a simple two-colour palette. The duo of blue colours allows their portfolio of awe-inspiring work to standout and shine through coloured photography on the website. Clearly placing their clients’ projects at the core of what inspires and motivates them.  

Brand assets also included a series of flexible grid systems, which change across various deliverables reflecting the bespoke and adaptable approach to their work. While the crisp, clean lines, inspired by architectural floorplans, enhance the professional and sophisticated aesthetic of the brand. 

“I engaged THEM to help us rebrand our architects practice, following a management buyout. From the beginning, I was impressed with the thoroughness, diligence, and creativity from the THEM team. Their process dug deep into why we do what we do, and a completely fresh perspective was brought to us that not only gave us a strong, consistent, and valuable brand but changed the way we marketed and did business. I have continued using THEM on another company of mine with equal attention to detail and success. On a personal note, the team at THEM are friendly and fun to be around and with a thorough knowledge of their business.”

Duncan Gunn, Founder