The Hat District now runs a series of arts programmes as part of its placemaking including This Is A Promise in the Hat District by Mark Titchner and Jonathan Barnbrook and Hat Pin by Tom Perman.
The buildings (designed by Fleet Architects) leases are being snapped up by the target audience of creative agencies, including Clearhead and award winning, global creative content agency.
“The Hat District today is a catalyst for benchmarking a new representation of the quality of creative, pioneering and innovative independent businesses, venues and organisations that are thriving in Luton. Giving them a home to be proud of and passionate about. Establishing a new bright beacon for the town that will have a transformative effect on retaining and attracting the very best people and opportunities into the town.” Alex Lawrence, Founder and CCO at Clearhead / Resident of Hat Studio.
We also identified that Luton Culture was in a bit of an identity crisis but had the potential to become an influential and recognisable brand. Trusted and recognisable, in a similar way to the National Trust and helps to embody and unite the teams behind everything the Culture Trust was about to do. As a core representative of the brand we developed the branding for both in parallel.